A College Students Dream Study Session

 

For a college student if you can find a quiet corner to study in, consider yourself lucky. But one that also has food?! That’s unheard of. Thanks to Iron Horse Brewery I was able to experience enjoying a study session in a nice secluded area, but then got served food and drinks at the same time! (Pretty cool right?!)

Walking in I would have never known the study room was there because it’s so secluded and separated from the front. It’s located in the back of the place. I wasn’t the only one that thought that either, if it wasn’t for being told about it, none of us would have known it was there.

The lighting was mood setting, but it was bright enough to be able to do homework in. They had some hip hop playing and there was one point when they played Bruno Mars. I’m one that likes to listen to music while I do homework, it helps me focus, so that was a bonus that it wasn’t completely silent in there.

Sadly I’m not 21, but they had this super cool student deal going where they charged $5 for a dish and a beer. So to ease the pain I ordered a mac ‘n’ cheese and I think that’s the best decision I had made all day.

A secluded room, enjoyable music, and food and drinks… This is only a college students dream! I have definitely found my new study spot. Once I tell all my friends they will definitely agree with me.

All in all I had a very positive experience there and now that I know it exists I will definitely be going more often and telling all my friends about it! I’m just excited to go when I’m 21 because then I can take part in that awesome student deal they had going on.

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Just a Hispanic Female Trying to Make it in the PR world

A statistic PRSA had on one of their blog posts was “According to the U.S. Census Bureau, by 2020, 36.5 percent of the U.S. population will be comprised of Blacks, Asians/Pacific Islanders, Hispanics/Latinos and Native Americans. Just as the industry must adapt to changing technologies, it must also respond to changes in its audience and talent pool.”

I found this blog on the PRSA website called Lack of #PR Diversity makes Diversity Month ever more relevant, and it really hit home for me.

The practice of PR is one that is constantly changing not only in the way business is done and communicated but the people and the demographics that are involved. This is a personal topic for me since I am both a Puerto Rican and Costa Rican female trying to succeed in the PR world.

I am not saying that the PR world has no diversity, it’s actually quite diverse when it comes to the skill sets needed, mindsets of the workers, and the cultures all of the organizations deal with. But the ethnic diversity is one that is lacking and needs growth in their field since it is constantly growing around us.

I say this because I’m not only a female trying to make it in the PR world but an ethnic female trying to make it. As I job search and connect with PR professionals on LinkedIn I am seeing the diversity first hand. It’s a bit lacking, but then I see the job opportunities they have around the world in places such as Spain, Switzerland, and China. That’s when I realized that they have no choice but to be diverse in picking possible future candidates for their jobs, especially if you are bilingual.

Since I am from Puerto Rico and Costa Rican I speak Spanish as my first language, and there are a few jobs I’ve found that have speaking Spanish as a requirement. This gives me hope. Yes, the job is in a Spanish speaking place, but they need someone on both ends that can speak the language.

I’m hoping that my skill sets can possibly give me leverage in the job field since they are searching to make their work places more diverse.

 

http://prsay.prsa.org/2016/08/01/lack-of-prdiversity-makes-diversity-month-ever-more-relevant/

PR in My Words

As a public relations major looking for jobs in the field, knowing the definition of public relations would be a good place to start.

The definition in 1982 the PRSA National Assembly adopted the following definition:

“Public relations helps an organization and its public’s adapt mutually to each other.”

Throughout the times it’s been around the definition of public relations is one that has been constantly changing, kind of like the words themselves.

So an updated definition was made by PRSA in 2011‒12, and their goal was to lead an international effort to modernize the definition of public relations, they came up with this definition:

“Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their public’s.”

This definition is one that I personally agree with since it covers all the bases of what a PR professional does. Not only is it simple but it emphasis the mutually beneficial relationships and that’s a huge part of this job. The relationships it refers to is how PR professionals bring together organizations with their stake holders which is what the public’s is referring to.

That’s the definition made by the Public Relations Society of America, but in my own words Public relations is a job that brings people together with other companies, stakeholders, and the public. The job of a PR professional in my opinion is one that connects people.

Through social media outlets, press releases, or skills in website building we educate our public about what the company we work for is and what they do. Yes, the relationship can be mutually beneficial like PRSA said, but in the end I think the main focus is the company and what the public thinks of it.

The company you work for can be a candidate, a corporation, or even a person, the list is really endless. Either way encouraging positive social responsibilities such as community outreach and creating or remaining a positive brand name is what a PR pro does for their client.

Personally I hope to work in house with a large brand name such as Amazon or Nike in their PR department. Working in house with a company will mean writing press releases and helping run their social media and helping the company reach out to their public as positively as possible.

*All quotes and statistics are from Public Relations Society of America official website*

Be Diverse in What You Have Done and Have Pride in What You 

The importance of diversity and pride in what you do is something Barb Arnott emphasized in her talk while discussing her past experiences and current job position. She also explained that it is important for us as students to seek out new experiences.

“You have to be able to do a little bit of everything, it’s not just a one shot thing.”

Barb Arnott has a diverse work background and considers herself an AP and news nerd. She graduated from Central Washington in ’09 with her BA in journalism.

She started as a movie review writer in high school and went on to become part of the Observer here at Central. Then after she graduated she was an intern at the Daily Record and currently works in the Public Affairs office as the Public Affairs coordinator.

As a student she said she wishes that she took more of an advantage of what the school had to offer and encourages students to do so. It gives students new learning experiences and can help them build their personal portfolio. These new experiences can give you more confidence when you graduate when entering the work force.

She has learned a lot with all her past experiences as a student and now as a professional. She has learned multiple styles of writing, how to put herself out there and the correct way to respond to crisis communication. Her diverse background gives her confidence in her future endeavors.

“I feel I can go in any direction with my strengths and past experiences”

In her current job position she is helping build the CWU brand. Her goal is to make sure people see Central as a positive organization.
“You want people to get a warm fuzzy when they think about Central.”

Along with a positive name brand it seems that public affairs also has these three goals: recruitment, retention & donation. Is what is said going to make people want to come to Central? When they come will they want to stay? Happy students and faculty will make for more future investments.

She also said that the people of Central Washington University need to be enjoying their experience in hope that it will make them want to spread the word about it. Barb Arnott emphasized that she feels that; “When you’re excited about something it makes it easier to share your excitement.”

Being diverse in what you have done and having pride in what you do is what I personally took from Arnotts talk today. I plan on applying that in my personal and professional life from here on out.

How to be an MVP by Fred Kohout

Friday morning at Central Washington University I learned how to be the most valuable person in the PR field.

“Make yourself valuable” is advice that Fred Kohout, CMO at Cray Inc., offered as a path to success, and he explained how to do it with these four main points:

  1. Be open to taking risks
  2. Be willing to change and adapt
  3. Be a student for life
  4. Be authentic

To make yourself valuable you have to be open to taking risks. Taking risks is easier said than done, and when you’re in the moment saying yes may not always seem like the right answer (we’ve all been there). But Fred said that in any situation, “the downside is not that bad but the upside will be worth it.”

To be an MVP Fred also said, “If you are unable to change or are unwilling to adapt you won’t make it.” This spoke levels because the industry is constantly changing, and you have to be willing to change and adapt to it. If you try and stick to old ways or habits and not learn new materials, you simply won’t be able to keep up.

Another way to make yourself valuable is to be a student for life. You don’t want to think of your job as a punishment versus a reward type of environment, you want to see it as a learning environment. Learning and adapting to new things is how to thrive in this industry. Fred directly said that leaving work you should be able to ask yourself “what did I learn and what can I do next.”

The final way to be an MVP is to be authentic. Don’t be familiar, be earnest, be friendly and be ambitious. Go after what you want with the right mentality and go after what you want with no fear of failing, as Fred says, “You don’t always have to be right, see failures as the next opportunity.”

Hearing Fred talk definitely gave me an insight into what the future holds for my desired job industry and how to thrive in it. Becoming an MVP with these four easy steps is easier said than done, but with Fred’s wise words success can be in my near future.