$20,000 is a lot of money, and that’s how much this empowering doll line scored on Shark Tank. Angelica and Jason Sweeting appeared on an episode of “Shark Tank” in hopes to get a $200,000 investment and they did. They call their doll line Naturally Perfect Dolls, and they founded them in 2015.
During the episode, the couple told the judges that the doll line came to be after one of their daughters was profusely crying on a car ride home from a book fair. “Finally when she calms down, we say,
‘Hey babe, what’s wrong with you?’” And she says, ‘Dad, I’ll never be beautiful. I need yellow hair and white skin so that way I can be beautiful.’ And we were totally devastated.”
Angelica explained that they saw the typical images of beauty that their child is seeing on television and in toys and began searching for dolls that looked like their daughter and found nothing. So, they created a doll and over time found a change in their daughter’s attitude (Huffington post).
This doll line includes four dolls with different hair types, skin shades and facial features that are true to women of color. The company also offers a T-shirt depicting the characters and an affirmation book.
“Naturally Perfect Dolls aims to change the standard of beauty one doll at a time while encouraging self-acceptance, diversity and letting girls know that they can be whatever they want to be.”
On Shark Tank, the judges liked the concept overall, but they were hesitant to invest due to the doll’s high price ($84.99) and the failure of previous multicultural doll lines.
But the couple’s story resonated with judge and FUBU creator Daymond John. He proposed to invest $200,000 at 30% ownership, 60% for the founders and 10% for charity. The Sweetings accepted, ensuring that they’ll be able to mass produce the dolls.
After watching this Shark Tank episode I knew I had to blog about it because two empowering doll stories about making girls feel beautiful is a rare occurrence.
It’s relevant that doll companies have quite a bit to work on when it comes to their dolls and the image they portray to all the different types of girls, but I am glad that people are out there trying to make a difference.
Growing up I had the same feeling about what I looked like, I could NEVER find a doll that looked like me and that made me feel different and not accepted.
At the age of 20 I can finally buy a doll that looks like me, that’s some exciting stuff!!
Quotes for this blog were found on: http://www.huffingtonpost.com/entry/black-doll-line-shark-tank_us_5877a406e4b05b7a465e1d77